Since ancient times, the Monarchs and Generals used to fly their flags standards to visually indicate their location to their dispersed forces. In India, this flag was called the "dhwaj". The Romans carried flags called "Standards" on tall poles topped by eagles. In battle these flags served as a central point of reference. If the flag ceased to be visible , it indicated that the percentage had either been defeated, or had fled. The flag was, therefore, a rallying point, well defended in battle. In peacetime, it was a focus for pageantry because it was a personal symbol of the Supreme Commander.

In recognition of the services rendered by the Nation, the Indian Coast Guard was presented with "colours" on 01 Dec 2002 by His Excellency, Dr APJ Abdul Kalam, The President of India.

A moth-eaten rag on a worm-eaten pole, It does not likely to stir a man's soul. 'Tis the deeds that were done' neath the moth-eaten rag, When the pole was a staff, and the rag was a flag.

- Sir Edward & Hamley, 1824-1893